WHATAUNICORNKNOWS.COM is purpose-built and expressly dedicated to the promotion of the book, What A Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth, authored by Matthew E. May and Pablo Dominguez. Our book shows companies and organizations of all sizes and stages of maturity how to scale their go-to-market (GTM) initiatives and strategies, optimize their GTM motions, streamline their GTM workflows, and how to remove the obstacles to sustainable, efficient growth and scale. We have included such things as free resources, including tools, articles, and book samples, ways to purchase the book, ways to contact us for speaking engagements, advisory services, executive coaching, and workshops for senior leaders and their teams. Finally, we have included links to media appearances such as podcasts, videos, and webinars.


All content on this site is protected under United States Copyright laws. ©Matthew E. May and Pablo Dominguez. All Rights Reserved. No part of this site or resources offered herein may be reproduced by any means without the express written permission of the copyright holders.


Our privacy policy quite simple: we do not collect or store personal information of any kind.

We do not use “cookies.” The extent of our data collection is tracking website visitation. Like most websites, ours uses a tool called Google Analytics to track and better understand in the aggregate our visitors’ interactions with the site. Google Analytics collects technical data about visitors to our site, including geographic location, device, internet browser, and operating system. However, none of this information identifies you personally to us. Google Analytics records your IP address when you browse our site, but Google Analytics does not give that information to us.

We use the anonymous aggregate data from Google Analytics to understand how visitors find the site, how many people visit the site, and which sections visitors spend time on, and which they ignore.

This information helps us improve the design and content of the website.