WHATAUNICORNKNOWS.COM is purpose-built and expressly dedicated to the promotion of the book, What A Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth, authored by Matthew E. May and Pablo Dominguez.


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Our privacy policy quite simple: we do not collect or store personal information of any kind.

We do not use “cookies.” The extent of our data collection is tracking website visitation. Like most websites, ours uses a tool called Google Analytics to track and better understand in the aggregate our visitors’ interactions with the site. Google Analytics collects technical data about visitors to our site, including geographic location, device, internet browser, and operating system. However, none of this information identifies you personally to us. Google Analytics records your IP address when you browse our site, but Google Analytics does not give that information to us.

We use the anonymous aggregate data from Google Analytics to understand how visitors find the site, how many people visit the site, and which sections visitors spend time on, and which they ignore.

This information helps us improve the design and content of the website.